Our Story

1993 | The Beginning
I began my entrepreneurial journey with only 60 RMB (about 10 USD) when I arrived in Zhejiang, China. Starting from the most basic trade, I built up little by little, eventually earning my first pot of gold and founding my own factory through steady growth.

Late 1990s–2000s | Rising in the Fur Industry
After entering the fur industry, I thrived thanks to my sharp market insight and uncompromising commitment to quality. I quickly gained a foothold in the market and achieved financial freedom.

2010s | A Bigger Dream in North America
In pursuit of a larger stage—and for my child’s education and the security of our wealth—I came to North America. To my surprise, I discovered that many international luxury brands were actually made in Chinese factories but sold overseas at ten to fifteen times the cost.

2018 | Founding Royal Roland
This sparked a bold idea: if I could produce the same quality, why not build our brand? I founded Royal Roland, committed to delivering premium quality at just a quarter or even a tenth of the price of big-name luxury brands.

2020 | The Pandemic Hit
Initially, our brand was well-received by the Chinese community. But the sudden pandemic and economic downturn brought unprecedented challenges. This became one of the most difficult chapters of my life.

2021–2023 | Transformation & Reinvention
I didn’t give up. Instead, I chose to adapt. I moved to a region with a primarily local demographic, studied their fashion preferences, colour choices, and price sensitivities, and realigned our product positioning and style accordingly.

2024–Present | A New Chapter Begins
Today, Royal Roland is stepping into a new phase of rapid development, earning the trust of an increasing number of North American consumers. I firmly believe that staying true to our mission and embracing change will lead us to our own bright future.